Our Process: How We Bookmark Your Business

Branding, Logo Design

While all of our projects share a common roadmap highlighting the main stops, each client comes with a completely custom itinerary based on their own desires and goals. We personalize each project for the perfect fit in budget, project length and desired results. This post highlights our meticulous process for a companywide rebrand for Social Coffeehouse. Social wanted a new logo and brand strategy for their grand opening after taking over a local shop.

Step zero

Every branding project starts with one or two question and answer sessions to discover what a business is doing well and what it can (and should) improve on. This is done in person, over the phone or online. For new businesses and startups, we explore what you want your brand to look, feel and sound like. We ask that you send over any inspiration items, colors, or logos you love and that you think match the brand you envision. It's our job to then guide you in the right direction!

Discovery

Once we narrow things down, we provide a questionnaire for clients to fill out that define current logo performance. It also lets us know exactly what they're looking for in terms of attitude, voice and design, and, most importantly, includes a step for defining a target audience. We’re ready to help define this audience with our clients and research current marketing strategies that have the most effect.

For Social Coffeehouse, they were located in a college town and wanted to target young adults and millennials. A welcoming, social atmosphere where groups could gather and sip coffee drove much of the inspiration boards and design.

Concepts, mood boards & ideation

After we discover more about our clients, we gather images, designs and patterns that match the inspired brands look and feel. Defining the target audience, narrowing the brand voice, and gathering logo and color preferences in the Discovery phase go a long way in fueling concept creation. These exercises also helps business in almost any other marketing project they take on.

Images and a design board highlight what Social Coffeehouse aims to be. A clients brand is where they have the most control to influence audience perception, so it’s important to have these images in mind to be sure everything is consistent.

Design and revision

We sketch, draw and illustrate over 50+ designs before settling on the top 3 to present. Most aren’t much to look at, but every idea is worth pursuing to a point. Our clients can request up to three revisions of their favorite option. Based on their request, the logo and colors are finalized.

Delivery and implementation

After our clients have a logo they love, we put together brand guidelines and a complete brand presentation to show that logo in action. This includes mockups too. Anything from business cards, to signage, t-shirts, vehicle wraps, and more-- It's really up to you! Our guidelines show how to use the logo for consistent marketing, and our presentation gives examples how it’s used in the real world. With these assets, our clients have no problem going forward with their logos well into the future. And if they need anything along the way, we're here.

We’re also sure to provide a complete logo package with vector, print and web versions of the logo. We include solid color, white, black and different sized versions. PNGs, JPGs, EPS and original .AI files are all provided. We don’t hold your content hostage and you are free to use the designs however and with whoever you choose.

Future support

After a branding project is complete, all sorts of other projects come out of the woodwork. New stationaries, business cards, web sites, and marketing materials may be needed to show a new brand off. Luckily, we're a phone call or text away. We’re more than happy to continue to support our clients through marketing, web design and graphic services.

Each package is 100% customizable as well. So if there is something you’re looking for (packaging, business cards, landing page re-design) we can work it into the branding package.