Alternate Vape strives to be a leading, more natural CBD e-liquid solution than their competitors. The previous identity and product packaging needed a modern makeover to better represent the products they sell. The current logo doesn't immediately give any indication of what the company does, and only after reading the text does it become clear. The solid black doesn't elicit an image of health, hemp, or the ailment-relief focus the AV team is marketing in 2019. The new brand needed to reflect AV's purpose of selling all natural CBD hemp oil to empower a healthier lifestyle while standing out on a crowded shelf and resonating with their millennial target audience.
Check out some of Dog Ear Marketing's other re-brand projects on our Behance Profile, and get in touch with us to mark your place!
