Mark Your Place

Unique, Loyal, Genuine.

The same things that make up a great brand make a great dog.

Brand Services Web Services

Mark Your Place

Grand Rapids Website Design and Branding

Create your brand, build your site and engage your audience

Does Your Logo Pass the Test? 5 Things Every Startup Needs

We Do Branding Marketing What They Can't Web Design Social Media SEO Graphic Design Messaging Logo Design

Dog Ear offers brand, web and digital marketing services to become your one-stop shop when making your business goals a reality.

We Do It All, on Time and on Budget

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About Dog Ear

Dog Ear was founded 9 years ago by Katelyn Berkshire, a proud designer, dog owner and Michigander. With years of both agency and freelance experience, she helps businesses reach their brand and marketing goals. Her background in behavioral psychology helps shape marketing and brand strategies created with key audiences in mind. When she works, she's usually drawing from nature, keeping it simple, and leaving her mark.

Katelyn is joined in her home office with her two dogs, Moose and Harry. With their help and the help of a backend developer (hey, Randy!), projects are delivered on time with a genuine quality that's ahead of the pack.

Brand Process Overview

Step 1: Moodboard

Step 2: Sketches

Step 3: Final Logo

March 3, 2026

Fern & Flagstone Rebranding

We rebranded Fern & Flagstone from a basic mark into a confident, professional identity that reflects the craftsmanship and permanence behind their landscaping and hardscaping work.

January 4, 2026

City Slopes Logo Design

Kicking off the 2026 year with a brand project for City Slopes Indoor Ski and Ride! We went with a retro 80's feel and creating brand and marketing elements to match, like grapghics, t-shirts, and more.

April 24, 2025

Atomic Nuts Logo, Website, and Packaging

We built Atomic Nuts from the ground up. From shelf to screen, we positioned the brand to feel like it should: some of the best spiced cashews on the market.

web designs for lilac tree suites and chippewa hotel on mackinac island

March 31, 2023

Web Design for Mackinac Island's Top Hotels

In addition to Main Street Inn & Suites earlier this year, Dog Ear re-designed two more hotel websites on Mackinac Island. We provided a complete website design and hosting for both Lilac Tree Suites & Chippewa Hotel Waterfront.

October 9, 2022

Logo and Brand Design for Black Calder Brewing Co.

Black Calder Brewing Co. plans to be the first black-owned brewery in Michigan. As such, they wanted to pay homage to African culture and needed a logo that represented their drive, diversity, and of course, craft beer!

May 21, 2020

Michigan Department of State + SOS Brand Book

The Michigan Department of State (MDOS) + Secretary of State reached out seeking a proposal for a brand style guide that would include such things as color palettes, typeface families, proper display and use of logos, etc.

Branding

It's more than a logo. These are the design elements used consistently to create the perception and recognition of who you are

Web Design

Don’t own an ancient wonder. We create modern, responsive sites that keep the customer, and short attention spans, in mind

Marketing

Once a business has its brand voice, we put it to use. We use a mixed bag of marketing skillsets to start writing your next chapter

Brand and Design Work

Latest Projects

All Brand Design Graphic

Grand Rapids Hide Co.

Grand Rapids Hide Co. Brand Identity and Logo Design

Woods Builders

Woods Builders Brand Identity and Logo Design

Social Coffeehouse

Social Coffeehouse Brand Identity and Logo Design

design and marketing for beer company in Alaska named uhoppa

UHOPPA Beer, Alaska

UHOPPA Beer Label Design

business card and branding for marketing research company

discuss.io

Marketing and Corporate Materials for Businesses

Brand Overview

Quick Reference Brand Guidelines

graphic design work representing national parks with stickers

NPS Sticker Designs

National Park Sticker Designs

Top Digital Marketing Services

BUILD YOUR BUSINESS

Logo and Brand Identity

We build out your brand and create an entire identity with logo, colors, typography, design elements, and guidelines. Learn more

Digital Marketing

We put together and manage a complete digital marketing strategy for each startup or business based on their needs and goals. Learn more

Website Design

We design and develop highly usable and responsive websites using WordPress with messaging, SEO, and hosting services.Learn more

Marketing Materials

We design and create digital and print materials like flyers, signage, business cards, trade show assets, handouts and much more.

Social Media Marketing

Social media marketing includes the creation and monitoring of social media profiles, content, graphics, and ad campaigns.

Google Adwords, PPC

We professionally manage pay-per-click campaigns that get results. We implement display, responsive search, call campaigns, and more.

All Services

Let's Get Started

Your Logo & Website Starts Here

Most clients come to us when they need a logo, a website, or both. Send us a quick message about your project and we’ll walk you through the process, timeline, and next steps.

Get Started Our Logo Process

We Hear Voices

Oh, It's Our Clients

★★★★★

"Dog Ear Marketing updated/re-designed our website. It was a very good experience and the end product was better than we could have hoped for. The entire project was delivered ahead of time and well within budget. The professionalism of the designer was fantastic, the communication was responsive and whatever changes we suggested were implemented immediately. We highly recommend Dog Ear Marketing!"

Cornelius H. Reimus

ACRESMI Commercial Real Estate

★★★★★

“Is there a way to tip you? Because this is so phenomenal. All that you’re doing is mind blowing to me. And I know you’re spending a ton of time and energy on this.”

Michael Smith

Founder Six1Xis Genetics

★★★★★

"Dog Ear has been great to work with. They are very responsive and helps guide us through alternatives so we can make the smart choice for our website!"

Scott Sanders

Tobacco Barn Distillery

★★★★★

"Katelyn has done several designs for me, and every single one has been amazing. She's absolutely dedicated to making sure the vision of a project is captured- but still manages to add a creative spin that unartistic people like myself would never have thought of. She's not just the person I go to for design, she's the only one that I would recommend for it."

Kathryn Buchinger

Graphic Design Client

★★★★★

"A-1"

Kevin Frye

Awesome Wonder Co.

★★★★★

"I highly recommend Dog Ear Marketing. Working with Katelyn was a seamless and enjoyable process. She has great instincts matched with talent and professionalism. I am extremely happy with the finished project, and I look forward to using her services continually in the future for my business."