Mark Your Place

Unique, Loyal, Genuine.

The same things that make a great brand make a great dog.

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Mark Your Place

Logo & Website Design for Michigan Businesses

Helping Michigan startups and small businesses build distinctive brands and modern websites for nearly a decade.

Latest Projects Start Your Brand

We Launch Logos Websites What They Do For Less Hosting SEO Branding Graphic Design Marketing Logo Design

Dog Ear builds logos, websites, and brands for Michigan businesses ready to get moving.

Real logos. Real websites. Built by humans with nearly a decade of experience.

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About Dog Ear

Dog Ear was founded nine years ago by designer, dog owner, and Michigander Katelyn Berkshire. After years working at an agency, her freelance work now focuses on logos, visual identity, and websites that help businesses present themselves confidently. Her background in behavioral psychology shapes how every project is approached. Each design decision starts with a simple question: how will real people see this brand?

When she works, she's usually drawing from nature, keeping things simple, and leaving her mark.

Every logo project begins the same way

Step 1: Moodboard

Step 2: Sketches

Step 3: Final Logo

Trusted by Michigan Businesses

For Almost a Decade

March 3, 2026

Fern & Flagstone Rebrand

We rebranded Fern & Flagstone from a basic mark into a confident, professional identity that reflects the craftsmanship and permanence behind their landscaping and hardscaping work.

January 4, 2026

City Slopes Brand Identity

We created a retro-inspired logo and brand identity for City Slopes Indoor Ski and Ride in Grand Rapids, along with supporting graphics and merchandise.

packaging design for Atomic Nuts that features bag with spiced cashews inside

April 24, 2025

Atomic Nuts Site & Packaging

We built Atomic Nuts from the ground up. From sketch to shelf, we positioned the brand to feel like it should: some of the best spiced cashews on the market.

hotel website design for Lilac Tree Suites and Chippewa Hotel on Mackinac Island Michigan

March 31, 2023

Hotel Website Refresh for Mackinac Island

Dog Ear redesigned the websites for Lilac Tree Suites and Chippewa Hotel Waterfront, creating modern hotel websites for two of Mackinac Island’s most recognizable destinations.

October 9, 2022

Black Calder Brewing Brand Identity

We designed a distinctive logo and brand identity for Black Calder Brewing Co., reflecting the culture and ambition behind one of Michigan’s first Black-owned breweries.

May 21, 2020

Michigan Department of State Brand Style Guide

Dog Ear developed a comprehensive brand style guide for the Michigan Department of State, defining typography, color systems and logo usage standards.

Logos & Brand Identity

It's more than a logo. These are the identity systems built to help people recognize, remember, and trust your business.

Custom Websites & Hosting

Custom WordPress websites that are fast, secure, and built to work. Hosted on our VPS servers so they stay that way.

SEO

On-site SEO services to help your site become visible where people search. Monthly optimization plans available.

Brand and Design Work

Latest Projects

All Brand Design Graphic

Grand Rapids Hide Co.

Grand Rapids Hide Co. Brand Identity and Logo Design

Woods Builders

Woods Builders Brand Identity and Logo Design

Social Coffeehouse

Social Coffeehouse Brand Identity and Logo Design

design and marketing for beer company in Alaska named uhoppa

UHOPPA Beer, Alaska

UHOPPA Beer Label Design

business card and branding for marketing research company

discuss.io

Marketing and Corporate Materials for Businesses

Brand Overview

Quick Reference Brand Guidelines

graphic design work representing national parks with stickers

NPS Sticker Designs

National Park Sticker Designs

Services

LAUNCH YOUR BUSINESS

Logo & Brand Identity

We build out your brand and create an entire identity with logo, colors, typography, design elements, and guidelines. Learn more

Web Design & Hosting

We design and develop highly usable and responsive websites using WordPress and host them on our own VPS servers.Learn more

SEO

On-site search engine optimization that helps businesses appear more clearly in search and attract new customers.Learn more

Marketing Materials

Once your brand is in place, we design the materials that bring it to life: business cards, signage, trade show graphics, handouts, and everything in between.

Messaging / Copywriting

Most small businesses struggle more with what their website should say than how it looks. We help shape messaging that makes the value clear.

Google Ads / PPC

We professionally manage pay-per-click campaigns that get results. We implement display, responsive search, call campaigns, and more.

All Services

Let's Get Started

Your Brand Launch Starts Here

Most businesses come to us when they need a logo, a website, or both. Send us a quick message and we’ll walk you through the process, timeline, and next steps.

Request an Estimate Our Logo Process

We Hear Voices

Oh, It's Our Clients

★★★★★

"Dog Ear Marketing updated/re-designed our website. It was a very good experience and the end product was better than we could have hoped for. The entire project was delivered ahead of time and well within budget. The professionalism of the designer was fantastic, the communication was responsive and whatever changes we suggested were implemented immediately. We highly recommend Dog Ear Marketing!"

Cornelius H. Reimus

ACRESMI Commercial Real Estate

★★★★★

“Is there a way to tip you? Because this is so phenomenal. All that you’re doing is mind blowing to me. And I know you’re spending a ton of time and energy on this.”

Michael Smith

Founder Six1Xis Genetics

★★★★★

"Dog Ear has been great to work with. They are very responsive and helps guide us through alternatives so we can make the smart choice for our website!"

Scott Sanders

Tobacco Barn Distillery

★★★★★

"Katelyn has done several designs for me, and every single one has been amazing. She's absolutely dedicated to making sure the vision of a project is captured- but still manages to add a creative spin that unartistic people like myself would never have thought of. She's not just the person I go to for design, she's the only one that I would recommend for it."

Kathryn Buchinger

Graphic Design Client

★★★★★

"A-1"

Kevin Frye

Awesome Wonder Co.

★★★★★

"I highly recommend Dog Ear Marketing. Working with Katelyn was a seamless and enjoyable process. She has great instincts matched with talent and professionalism. I am extremely happy with the finished project, and I look forward to using her services continually in the future for my business."