Grand Rapids Hide Co is right in the mix of history and a bustling, growing West Michigan city. Built in 1862 on the shores of the Grand River in Downtown Grand Rapids, the goal was to incorporate its rich heritage while appealing to the growing younger generation in the area. Colors, typography and media were chosen for a rustic, yet fresh appeal that represents the industry. Hide Co aims to be the small town shop everyone can come to and trade in their hide for a pair of leather gloves or a fair market price.
Check out some of Dog Ear Marketing's other re-brand projects on our Behance Profile, and get in touch with us to mark your place!
